Merit, the leading global provider of customized engagement programs for businesses, proudly announces a new partnership with Samsung, the global technology giant. Together, they will launch an exclusive branded store on Merit’s B2B marketplace, featuring Samsung’s latest products, offers, and bundles available to all of Merit’s Marketplace customers.
Samsung’s unwavering commitment to innovation and quality aligns perfectly with Merit’s dedication to providing exceptional products and services to its users. This collaboration will enable both companies to capitalize on their individual strengths and deliver an unparalleled customer experience.
This partnership represents a significant milestone for Merit and Samsung, as it provides an unmatched channel for Samsung to market and sell their products, while also granting Merit’s clients access to superior products and services that contribute to a better global society.
By leveraging Merit’s 70M end-user customer base worldwide and expertise in loyalty, employee engagement and change behavior marketing, Samsung will be able to reach customers at different touchpoints that traditional marketplaces were unable to offer.
The branded store will guarantee a streamlined and efficient sales process for customers, featuring all of Samsung’s applicable products, offers, and bundles. Customers will be able to redeem points or rewards to purchase Samsung’s products, incentivizing purchases and promoting customer loyalty. The addition of new features with AI, machine learning and alternative payment methods such as Buy Now Pay Later is part of the exciting technology roadmap.
This partnership represents a turning point for the retail industry, emphasizing the growing importance of customized engagement and incentive programs and branded stores. By offering a seamless and personalized shopping experience, branded stores in the Merit B2B Global Marketplace can strengthen brand loyalty and stimulate repeated purchases.
Moreover, this partnership will commence in Saudi Arabia and will be extended globally in the future. By starting the partnership in Saudi Arabia, Merit and Samsung aim to tap into the thriving market of technology-savvy consumers in the country. Saudi Arabia’s rapidly growing economy and strong digital infrastructure make it an ideal launchpad for this collaboration. Furthermore, by expanding globally, Merit and Samsung will be able to reach a broader audience, providing exceptional products and services to customers worldwide.
About Merit:
As a global, technology-first company, Merit provides leading customer loyalty and employee engagement strategies. With a complete product suite of end-to-end loyalty, rewards, and gifting solutions, Merit serves over 70 million users worldwide. In 2022, the company reported a 9-digit AED turnover. With a network of 5,500+ partner brands across 150+ countries including 800+ retailers and merchants in the GCC alone, Merit upholds its promise of ‘thinking globally, acting locally.’ Headquartered in Dubai, the company’s workforce of 85+ employees represents more than 28 nationalities and speaks 23 languages, spanning 11 countries worldwide.
About Samsung:
Samsung, the global leader in electronics, offers a diverse range of products and services across multiple industries. From smartphones and tablets to home appliances and smart TVs, Samsung is dedicated to delivering innovative products and experiences that enhance people’s lives. With a focus on quality, design, and performance, Samsung has solidified its status as one of the most trusted and recognized brands in the world.
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